Is Marketing Important?

You better believe it is! I couldn't believe it when it came to my email today. A property owner sent an email to me with two attached pictures and a subject line that read something like, "for lease".

What is for lease? How much? Where is it located? Thank goodness I am a "hungry" real estate agent and looking for opportunities. I took the time to email them back; "I noticed that you have space available. I think our marketing materials and channels of distribution could help promote your property. If more prospects see your property, don't you think that will positively effect your results?"

It made me think about what we do. We install signs, send information to area agents, local prospects, as well as distribute property information to state and national databases where prospects search.

Properly marketing does make a difference in value. The more potential prospects that are informed about your property the better. Right? Well, at least I do know that bad marketing is horrible. I mean most folks wouldn't even reply to such an email as is above.

One popular marketing thought: the more prospects that see a product and a short amount of time results in the highest possible sales price.